Marketing for Concrete & Excavation
Marketing for concrete and excavation contractors that wins the bigger bids.
Marketing for concrete, excavation and site work contractors in Kansas City. Drone video of the work, websites that sell to builders and homeowners, and campaigns for driveways to commercial pads.
Sound familiar?
- Great work that nobody outside your referral circle sees
- Homeowners who think concrete is a commodity
- Bidding against outfits with a better website and worse crews
Concrete and excavation marketing in Kansas City
We have built for C.P. Excavating, DM Concrete and Big Red Decorative Concrete, so we know the difference between a driveway lead and a commercial site-work bid. Both start the same way: someone sees your work and believes you can handle theirs. We make that happen with video, a credibility-first website, and campaigns aimed at the right buyer.
The Concrete & Excavation playbook
Drone the pour
Aerial video of excavation, grading and pours makes the work look as big as it is.
Two audiences, two funnels
Homeowners get driveway and patio campaigns. Builders and GCs get capability content and direct outreach.
Site built for credibility
Project gallery, equipment list, service areas and a quote form that asks the right questions.
Decorative and specialty
Stamped, stained and decorative concrete sells with photos. We shoot them right.
What we run for Concrete & Excavation
Meta Ads
Facebook and Instagram campaigns that put your trucks in front of every homeowner in your service area.
Google Ads
Search campaigns that catch people the second they type "plumber near me."
Google LSAs
Google Guaranteed, pay-per-lead placement above every other ad and every map listing.
SEO & AI Visibility
Own the map pack, the organic results, and the answer ChatGPT gives when someone asks for a plumber.
Websites
Custom WordPress sites that load fast, look badass, and send every lead straight to your phone.
Video & Content
A full in-house content house. Your crews, your trucks, your jobsites, shot and cut to stop the scroll.
Organic Social
Stay top of mind without lifting a finger. Real content, real captions, posted on a real schedule.
Straight answers for Concrete & Excavation
Full-service partnerships start at a mid-four-figure monthly investment. Productized options start small: a custom website is free to build, with hosting and updates from $449 a month. We give you a real number for your market on the first call.
We have run lead generation for blue collar service businesses across the Kansas City metro since 2020, and 126+ industries overall. If we have not run your exact trade, we have run the one next door.
Once we talk, you get a proposal. Ink dries, deposit clears, first shoot scheduled within days.