Marketing for HVAC
Marketing for HVAC companies that fills the shoulder season.
HVAC lead generation in Kansas City: seasonal campaigns for replacements and tune-ups, Google LSAs for no-heat and no-cool calls, and maintenance plan promotions that smooth out the year.
Sound familiar?
- Slammed in July and January, dead in April and October
- Replacement leads going to the big franchise with the jingle
- Maintenance plans nobody knows you offer
HVAC marketing in Kansas City
HVAC has the biggest ticket sizes in home services and the most seasonal demand. The companies that win have a plan for both: capture the emergency the moment it happens, and build enough brand that when the unit finally dies, the homeowner already knows who to call.
We run the full stack for HVAC: LSAs and Google for intent, Meta video for awareness and replacements, and a website that makes financing and booking dead simple.
The HVAC playbook
Own the emergency
No-heat and no-cool searches go to LSAs and call-only ads. First to answer wins.
Sell the replacement early
Meta video campaigns in spring and fall, before the unit dies, with financing front and center.
Fill the shoulder
Tune-up and maintenance plan offers run when the phone would otherwise be quiet.
Look like the pro
Uniformed techs, wrapped trucks and clean video. Perception is half the sale on a $12,000 system.
What we run for HVAC
Meta Ads
Facebook and Instagram campaigns that put your trucks in front of every homeowner in your service area.
Google Ads
Search campaigns that catch people the second they type "plumber near me."
Google LSAs
Google Guaranteed, pay-per-lead placement above every other ad and every map listing.
SEO & AI Visibility
Own the map pack, the organic results, and the answer ChatGPT gives when someone asks for a plumber.
Websites
Custom WordPress sites that load fast, look badass, and send every lead straight to your phone.
Video & Content
A full in-house content house. Your crews, your trucks, your jobsites, shot and cut to stop the scroll.
Organic Social
Stay top of mind without lifting a finger. Real content, real captions, posted on a real schedule.
Straight answers for HVAC
Full-service partnerships start at a mid-four-figure monthly investment. Productized options start small: a custom website is free to build, with hosting and updates from $449 a month. We give you a real number for your market on the first call.
We have run lead generation for blue collar service businesses across the Kansas City metro since 2020, and 126+ industries overall. If we have not run your exact trade, we have run the one next door.
Once we talk, you get a proposal. Ink dries, deposit clears, first shoot scheduled within days.